Fairy Limited Edition Strategy

How do you turn a simple dish soap bottle into an engaging dialogue with your customer?

How do you turn a simple dish soap bottle into an engaging dialogue with your customer?

P&G asked us to look for new opportunities for their iconic 1950's Fairy dish soap bottle. A packaging with real cult status in the UK, we proposed to elevate this humble, pure design to a medium for a new level of communication: a living story of bi-annual or quarterly editions, with themes that touch and move the consumer. We proposed to extend this line into a permanent canvas for limited editions and designed and illustrated different samples of this bottle matching upcoming events or social engagement stories.

Project