Vodafone Smart 4 Power 

How to turn “Basic“ into Premium?

THE POWER OF PRICE
Vodafone branded devices exist to make smart phones available to a wider market. While targeting a rock-bottom 169 € price point, this year's 5"-display flagship would have to compete respectably against the world's best smartphones.

How to turn “Basic“ into Premium?

THE POWER OF PRICE
Vodafone branded devices exist to make smart phones available to a wider market. While targeting a rock-bottom 169 € price point, this year's 5"-display flagship would have to compete respectably against the world's best smartphones.

THE POWER OF SLIM
The number one design-battlefield in mobile phone design has always been size. In today's smartphone era, this translates to slimness. We rigorously investigated every possible aesthetic and mechanical technique to achieve SMART 4's desired slimness of just under 9,5mm

THE POWER OF DETAIL
A lot of attention was paid to bringing the design to life with clever and cost-effective detailing. The result is this 5" flagship device of the 2014 Vodafone handset portfolio. The Smart 4 runs on Android and was launched worldwide in July 2014. It is an elegant, slim embodiment of the Vodafone corporate design language that studiomem has been helping to shape and establish for several years now.

Project