Iconography design language

Cross Platform iconography design language

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Vodafone asked us to redesign their family of icons, which had grown into a heterogeneous accumulation of styles over the last generations. We extracted the core visual identity for Vodafone Marketing material and envisioned a new behaviour in the digital space.

This new, contemporary and recognisable style was implemented in three different platforms (android, iOS, Windows). In order to keep control over future icon development, we defined rules and developed a guideline by which to create new icons.